Ashland County-West Holmes Career Center, the local Career-Technical Education facility, today becomes Heartland Technical Education Center with a comprehensive rebranding effort, introducing a new logo, visual identity, and brand story that reflects the school's evolving vision and commitment to students.
New Brand Identity Highlights:
New Logo:
The new logo was created keeping the district’s history in the forefront. The school’s new logo still features a pentagon shape, representing the past and arrows making a star which represents the five school districts that are served; there is an additional pentagon at the “heart” of the star.Visual Identity:
The refreshed identity incorporates a more modern look and presents a more appealing image for the district.Brand Story:
Ashland County-West Holmes Career Center's new brand emphasizes the commitment to aligning with the district's mission, vision and future direction of serving the area students.
"We are excited to share our new brand identity with area residents, current students and future students," said Rachel Bixler, Marketing and Public Relations Coordinator. "This rebrand reflects our commitment to the innovation of our facilities and our passion for providing high school and adult students with in-demand technical skills while providing a better overall experience for students and staff."
The new brand identity will be gradually rolled out across all platforms, including the district's website, social media channels, student/parent resources, and marketing materials.
About Heartland Technical Education Center:
Heartland Technical Education Center is a vocational school district, formerly known as Ashland County-West Holmes Career Center, providing career-technical education to high school students and adult learners. The mission of Heartland remains to inspire students to career success by providing real-world skills and credentials. Preparing students to pursue a career or additional higher educational opportunities.